Logo Rules

Max Acerna operates a Management System Certification schemes under which certifications are granted to clients from various sectors, whose documented Management Systems conforms to their relevant standards on a continuous and consistent basis.
Service of Max Acerna under this scheme are available to all types of applicants irrespective of size of client, its affiliation, financial status, geographical location etc. Further the scheme is being administered in a nondiscriminatory manner. This scheme is applicable to all organizations regardless of size, type and product/service provided. If an explanation is required to a specific certification, it shall be formulated by an impartial competent committee and made known by MAX. MAX shall use these rules on certification to those matters specifically related to scope of certification being considered. The rules that govern this scheme are given in this Section.


A company certified by Max Acerna Management Systems (MAX) may use the GAB / MAX logo on company letterheads and literature, subject to the conditions below :

  • Use of the symbols on stationary or other media shall not be used by a certified client unless the use relates in whole or in part to certification endorsed by MAX.
  • GAB or MAX logo shall not be used individually

Note: Clients where MAX has certified subsidiaries, divisions, departments or offices of a company and not the company as a whole is most affected by this requirement. Clients must exercise care in the use of certification logo and marks to ensure no misrepresentation of scope for which certification is granted.

  • The symbol shall not be used on a product, packing, packaging, certifications or tests certifications or tests reports from test and/or calibration facilities or in any way that may be interpreted to denote product conformity.
  • Use of certification marks to indicate that a product has been made under a certified management system shall adhere to the following guide
  On Product *1 On larger boxes, etc. used for transportation of products *2 In pamphlets, etc. used for advertisement
Without a statement Not allowed Not allowed Allowed *5
With a statement *4 Not allowed Allowed *5 Allowed *5
  • * 1 This could be a tangible product itself or product in an individual package, container, etc. In the case of testing / analyzing activities, it could be a test/analysis report.
  • * 2 This could be over-packaging made of cardboard etc. that can be reasonable considered as not reaching end users.
  • * 3 This applies to marks that have a specific form including some basic description of its applicability. A statement in words alone does not constitute a mark in this sense. Any such working should be true and not mislead.
  • * 4 This could be a clear statement that “(This product) was manufactured in a plant whose management system is certified as being in conformity with ISO 9001 / ISO 14001 /OHSAS 18001”.
  • * 5 When using symbols or logos, adequate attention should be paid to avoid infringement of ISO/IEC 17021 (covered in appropriate places of this document).
  • If necessary, other requirements with regard to the use of certification logos and marks will be developed in consultation with individual suppliers. Such requirements will be made part of the contract agreement and will be immediately subject to such requirements.


Misuse of GAB / MAX Acerna logo would lead to corrective action, withdrawal of certification, publication of the transgression and, if necessary, other legal action

MAX ACERNA MANAGEMENT SYSTEMS PVT LTD, DBS Corporate Center, IInd Floor, Raheja Chambers,Free Press Journal Road,213, Nariman Point,Mumbai - 400021.
Ph: 022 - 4122 1165.
E-mail : director@maxacerna.org, infomaxcert@gmail.com
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